Meet the Makers
The Hands Behind Every Thread
At Idaa, every creation begins in a village, at a loom, or on a block of hand-carved wood. We work closely with artisan families across India — the true torchbearers of our country’s craft heritage.
From the block printers of Bagru to the chikankari embroiderers of Lucknow, from Ajrakh artists of Rajasthan to Jamdani weavers of Bengal, our collections are woven with skill, soul, and generations of tradition.
We go beyond sourcing — we collaborate, co-create, and ensure fair livelihoods for the hands that make Idaa possible.
Our Artisan Clusters
| Region | Craft |
| Bagru, Rajasthan | Hand Block Printing |
| Barmer, Rajasthan | Appliqué & Handmade Bags |
| Lucknow, Uttar Pradesh | Chikankari & Mukesh Embroidery |
| Maheshwar, Madhya Pradesh | Maheshwari Silk Weaving |
| Chanderi, Madhya Pradesh | Chanderi Silk & Cotton Weaves |