About Idaa

Woven by Hand. Worn with Heart.

At Idaa, we believe every thread tells a story — of heritage, of artistry, and of hands that create with love. Rooted in the vibrant craft traditions of India, we are a clothing and lifestyle brand that celebrates the richness of handwork, one stitch at a time.

From the intricate hand block prints of Rajasthan to the delicate weaves of Maheshwar and Chanderi from Madhya Pradesh, delicate embroidery with a hint of shimmer - Chikankari and Mukesh from Lucknow to woven dreams in soft muslin Jamdani from West Bengal ; our collections are thoughtfully crafted by skilled artisans who carry forward centuries-old techniques. We work directly with artisan clusters, ensuring fair wages, sustainable practices, and a sense of dignity in every creation.

Our signature lies in pure fabrics, traditional processes, and timeless garments that bring comfort and culture together — for wardrobes and homes that value authenticity.

With Idaa, you do not just wear a piece of clothing. You wear a piece of India’s soul.