IDAA | Your Style Destination for Fashion & Accessories Online – IDAA

"India's Soul in Every Thread"

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Our Gallery

GARBA STOLES FROM BARMER

Barmeri Dupatta

BARMER SUIT PIECES

GAMUCHA SAREE

DOHARS

Hand Woven Jamdani From West Bengal

Craft Meets Technology
We harness the power of technology to bridge the distance between rural artisans and global markets. Through digital tools and platforms, we enable artisans to connect, showcase their craft, and grow sustainably — empowering them to thrive in today’s connected world while preserving their timeless traditions.
From Their Hands to Your Home
From the heart of rural India to your home, each piece carries a purpose.  Handcrafted by artisans, delivered to you — with no middle layers, no lost meaning. Just honest craft, shared as it was meant to be.
Happy Customers
Over the years, more than 10,000 customers across the globe have welcomed our handcrafted pieces into their lives — bridging cultures through timeless craft and conscious commerce.

बाड़मेरी Craft & Textile

Each piece is hand block printed with love, offering breathable comfort through every season.

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Client Feedback

What they say after using our product

Many of our members have started their early careers with us

Idaa’s saree is everything I hoped for—lightweight, richly woven and full of character. I wore it to a wedding and received so many compliments!

Sabita Das

For a Saree (Maheshwari)

“Graceful and light — just perfect.” I bought a Muslin Jamdani saree from Idaa and it’s pure elegance. Feather-light, beautifully woven, and carries that charm only handloom can offer.

Shanti Mohanty

For a Muslin Jamdani saree

The chikankari on the Chanderi is simply exquisite. Idaa has respected the craftsmanship and created something that feels luxurious yet authentic.

Rima

For a Chanderi Saree

Bought the baby bedding for my newborn—pure mulmul, gentle on skin, gorgeous print, and reversible too. Couldn’t be happier!

Manya Saxena

For Baby Bedding

"Feels like it was made with love." The cotton is super soft, the handblock print is beautiful, and you can really feel the care in every inch.

Pragnya

For a Hand Block Printed Bedsheet

The Kota Doria with hand‑block prints from Bagru is dreamy. The weave is airy, and the material is soft. The earthy colour of the saree complements my wardrobe.

Shanti

For a Saree (Kota Doria Print)

I am in love with the mul cotton Ajrakh saree that I have purchased from Idaa.” It is full of comfort and the hand work is amazingly done.

Anuradha Mohanta

For Saree (Ajrakh)

Beautifully made and full of charm!" Loved the Barmeri patchwork bedsheet I received from Idaa. The detailing is intricate, and the fabric feels so soft. It truly adds warmth and character to my space.